Editor in Chief (head of content)

Telecommute · Austin, Texas, United States · Marketing

Description

Lawnstarter is a marketplace that makes lawn care easy for homeowners while helping small businesses succeed. We've raised millions in venture funding, are growing fast, and are looking for an Editor in Chief to help accelerate that growth.


One might say that LawnStarter is in an industry that's as boring as watching grass grow (see what we did there?), but that makes creating content even more fun and challenging.


As covered in Inc Magazine, we've come up with a creative take on content marketing that has played an integral part in our growth. Sure, we produce how-to guides and the like, but our secret sauce lies in coming up with awesome data visualizations, studies, and lists that resonate with journalists, get written about, and earn traction on social media.


Here are a few of our greatest hits:


Responsibilities include:


As with everyone who joins LawnStarter, you'll be making an impact on Day 1. Additionally, this is a brand new role, so you'll have the chance to create something from the ground up.

Requirements

Writing skills: This should go without saying. If you don't absolutely love writing, this job ain't for you. AP style preferred.

Editing skills: You're the type that catches grammatical errors in everything you read. You give feedback to writers to help them improve.

Ability to produce content that gets LINKS: You understand the value of links, and how to create content that earns them.

Creativity: Coming up with ideas for articles comes easy to you, even in the lawn care vertical.

Data literacy: You're comfortable pulling data from the likes of the US Census Bureau, and transforming it into a story.

Willingness to contribute individually: We're an early stage company, and this job will not just be managing. You'll be expected to your sleeves and get your hands dirty from time to time.


Not required, but be sure to mention if you have the following:

Journalism Experience: We love thinking about things from a journalist's perspective.

PR Experience: Pitching and politely persisting.



Benefits

Competitive pay

Opportunity for equity ownership

Health, Vision and Dental Insurance


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